Another effective method is to review your existing content’s performance using Google Analytics and Google Search Console. Look for patterns in user queries and the performance of existing pages. Start by using tools like Google’s PageSpeed Insights to analyze these vitals. Remember that some errors, like (page with redirect) are expected. Also, it’s normal that not all pages of your site are indexed by Google. Review all errors and follow Google’s instructions to ensure your website has no serious problems.

How to Do an SEO Audit: The Ultimate Checklist

Only when you fix your SEO technical issues, you’ll start getting more traffic from search engines. An audit will also allow you to refocus your SEO efforts on users first and search engines second. This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up at the top of the SERPs. Auditing image optimization involves analyzing images for user experience and search engine performance.

A 6-step guide to building a website migration plan

• These backlinks drove direct traffic to the client’s website and proved their credibility in the eyes of search engines.
• These steps improved SEO performance and the overall user experience.
• Clicking into the “Tech & Meta.” report gives us an optimization score, and a breakdown of all issues uncovered during the crawl.
• It analyzes the top 10 keywords each page on your site is ranking for.

This is where optimized calls-to-action (CTAs), marketing offers, and landing pages play a major role in the performance of your website. As part of determining the overall efficiency of your website, your audit should check to make sure your site is designed with your visitors in mind. Website audits also enable you to re-evaluate the effectiveness of your website in terms of lead generation and conversion.

Pull data from Google Analytics and Search Console

SEO is the foundation of a competitive, results-driven digital marketing strategy. That’s why an SEO audit can uncover improvements for not only your SEO but also your related tactics. By discovering an array of enhancements for your online strategy, you can maximize the results of it. By targeting more valuable keywords in your SEO strategy, you can drive more valuable traffic. With more high-value traffic on your website, you can increase your conversion rates — and that can drive more revenue for your company. It’s easy for your site to become outdated, which can lead to your website moving from the first SEO Anomaly page to the second page of search results.

These are the sponsored results you often see above the organic listings. PPC allows you to buy immediate visibility, making it a fast-track option for driving traffic to your site. Your pages should each have unique titles, headings, and meta descriptions that include unique keywords describing their content. It’s important that every page you have targets unique keywords because if they target the same keywords, Google won’t know which one to show in search results. It’s also possible that you’ll lose rankings in Google search results since Google is dedicated to providing a positive user experience for its searchers. Search engine optimization isn’t a once-and-done digital marketing tactic.